Mariya Nurislamova is very best called the co-founder and CEO of Scentbird, the favored subscription company billed since the “Netflix of perfume.” Over time she has also launched Deck of Scarlet, a direct-to-shopper splendor manufacturer, and Drift, a scent-focused auto accent line.

Nevertheless, by evening she transforms right into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This really is Mariya,” which has amassed above 102,000 subscribers and capabilities more than 1,200 movies. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting a big and engaged viewers.

Electronic Existence & Written content
On YouTube, Mariya’s output spans:

Meditations & channeling classes: Centered on chakras, energy portals, healing, and quantum manifestation.

Intuitive Q&A videos: Open up, personal interactions exactly where she addresses viewers’ deepest queries.

Quick-kind clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.

Her cross-System access would make her a noteworthy voice in the fashionable spirituality arena.

Entrepreneurial Journey
Although her spiritual identity thrives on-line, her founder persona is rooted in tangible company achievements:

Scentbird (2014–present): A membership design giving above 800 fragrance alternatives to ~700,000 subscribers in the U.S. and Canada, backed by YC and boosting about $25 million in venture funding.

Deck of Scarlet: A natural beauty membership palette launched in 2018–19, collaborating with major influencers to supply curated makeup kits less than $thirty each two months.

Drift: A seamless nod to her scent-obsessed branding, offering fragrance remedies to automobiles.

Her entrepreneurial increase has been commonly coated by business retailers including Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.

The Awakening: Spiritual Flip in 2018
In 2018, Mariya professional what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly just after, she introduced her spirituality-concentrated material throughout YouTube, Instagram, and TikTok.

Because then, her information has delved into:

Living in “the Matrix”, a simulated actuality framework.

Therapeutic via Strength, including statements like self-therapeutic most cancers or AIDS and processing miscarriage as a karmic decision.

Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked teeth with deeper spiritual indicating.

These high-assertion beliefs at some point collided together with her general public profile.

Controversies & Public Backlash
By mid-2024, Mariya’s spiritual articles began to conflict with her corporate picture. The Business enterprise of Trend claimed on subscribers, influencers, and also interior mirrored brand names elevating alarms following exploring statements about Hitler being a Instructor of “3D Earth warfare,” denials mariya nurislamova scentbird of disorder, and crystal divination—all less than Mariya’s real title.

Noteworthy critics:

YouTuber Keya’s Entire world and Zachary Michael said they’d no more collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have overtly named out her pseudoscientific statements and questioned the caliber of Scentbird’s support.

Despite the backlash, Mariya insists she keeps her identities distinctive and stands by her spiritual mission, unbowed by tension to eliminate information .

Strengths & Strategic Deserves
1. Authentic Twin Persona
Mariya’s combination of tech entrepreneurship and spiritual educating is uncommon among her friends. It offers:

An authentic individual brand that resonates with individuals trying to get further connections.

Diversified income streams throughout retreat situations ($1,111 to $125,000) and personal channeling periods.

2. Scale & Impact
Organization development: Scentbird experiences forty five–50% YoY expansion considering that 2022, profitability given that 2019, with annual revenues surpassing $one hundred million.

Cultural visibility: Her spiritual channel garners a huge selection of thousands of sights per movie, making viral cultural existence.

three. Loyal Group
In excess of one,200 video clips and steady uploads have crafted a cult-like adhering to of seekers open up to her Vitality-centered and mystical offerings.

Rising Risks & Identification Worries
Brand name Name Danger
Traders, workforce, and consumers may perhaps see Mariya’s metaphysical promises as off-putting, perhaps eroding manufacturer believe in.

Articles Moderation & Legal responsibility
Daring claims in wellness and spirituality may well invite social-System warnings, regulatory scrutiny, or debates over ethical duty in affect.

Stakeholder Confusion
Irrespective of her assurances, buyers keep on being largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-confidence.

Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and small business worlds extra effectively—sustaining spiritual material on independent platforms or below a pseudonym.

Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness factors into her manufacturers (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her far more ethereal articles with evidenced-based mostly direction, she could increase her base whilst reducing alienation.

Remaining Feelings
Mariya Nurislamova stands at a uncommon intersection—where undertaking‑quality entrepreneurship meets spiritual authority. She has built a scalable, profitable business enterprise empire, when capturing the imaginations of digital-age spiritual seekers.

However this pretty duality is her biggest asset and biggest obstacle. The mystic along with the CEO co-exist in one human being, generating friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.

Will Scentbird remain a fragrance staple with neutral branding?

Will her spiritual mission evolve right into a mainstream wellness movement?

Can these paths co-exist, or will a person eclipse another?

This resonates as a cautionary tale within our age of founder transparency: When beliefs are public, ambition and authenticity stroll a fine line.

Briefly, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of small business and belief. Her following moves may chart new territory—not simply in fragrance, but in how business leaders form their identities during the digital spiritual age.